In today’s world, each and everything is marketed online. So, it makes sense to have an attractive website to catch the attention. That’s not all. Today the important thing is to use the right keywords so that your internet site is the first to come up during the online search. In such a situation, help is ready at hand in the form of SEMrush.
How does SEMrush work?
It is a tool that analyses a keyword’s value. This is measured in terms of key metrics such as CPC, volume, keyword difficulty, and so on. Not only that it shows the latest words which are trending. Now that the usefulness of SEMrush is understood, it is good to know how to use SEMrush for keyword research.
Keyword research is very important in today’s online marketing world because it provides the key content that will come up during the online search. To put it in other terms, keywords help in bringing and increasing the traffic flow to the website. These much sought-after keywords are also known as ‘long-tail keywords’. Get Semrush with huge discount in this semrush black friday 2020 deals.
The process can be explained through the following steps:
1. Identify the competition
To find out who your competitors are, go to the Organic Competitors report and enter your domain name. Based on common organic keyword rankings, a list of top competitors will be shown. Then from the list, you can choose up to 4 of the listed websites for the sake of comparison.
2. Find keyword opportunities
Next is enter the competitor’s name in the Keyword Gap tool along with the name of your domain in the first input field. Select ‘organic keywords’ in the regional database. The report will show the keyword portfolio interactions of your competitors as well as yours. There is an advanced filter also available for keyword difficulty.
3. Uncover Long Tail Keywords
From the second step, which is the Keyword Gap exercise, you will get a list of some topics to target. From this, you can dig deeper into the keyword research by using the Keywords Magic Tool. Here, firstly enter the target keyword as a ‘seed keyword’. Then apply one filter for KD% and another filter for Word count. Review the list and now use the list of keywords as a foundation for your SEO Strategy.
By following the above three major steps, you can use SEMrush effectively for keyword research. For further optimization, you can use the below-mentioned steps as well:
i) ‘OnPage SEO Checker’, add the target keywords with your domain. Doing this will give ideas to optimize your site.
ii) In the ‘SEO Content Template’ enter the target keyword. This action will suggest a template that is best for a webpage.
iii) ‘PositionTracking’ will help you track your progress as you target the keywords.
CONCLUSION:
SEMrush is the best-suited tool for keyword research. They have an organized way of doing research. For instance, the keywords are classified into 4 categories such as Commercial, Transactional, Navigational, and Informational. Based on this, they go through the whole process very thoroughly and professionally to give you the best results.
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